ABOUT OUTDOOR ADVERTISING (Out of Home)
Outdoor advertising, otherwise known as Out of Home advertising offers one of the lowest CPM’s (cost per thousand impressions) of all advertising formats. It delivers exposure in a very busy world where consumers spend over 70% of their waking hours outside of the home. It delivers both mass reach options such as highway billboards and subways to very targeted tactical options such as commuter rail, and street furniture. When combined with other media formats, outdoor advertising can increase reach by over 300% making it a must for most brands.