OOH ad campaigns are projected to see substantial increase in the summer of 2022 due to increase travel. 85% of consumers plan to travel more during the summer of 2022 than they did in 2021. Additionally, the increase in travel boosts your brands exposure when using OOH. Other than travel, consumers are eager to participate in other outdoor activities as follows:

• 78% are likely to visit another city/town
• 65% are likely to visit a resort or beach
• 53% are likely to hike or camp at parks
• 46% plan to fly to an international destination

What does this mean for you company? People will be spending more time outside of the home as the seasons change. Due to the ongoing pandemic, residents are eager to get outside and away from digital screens. In addition, this increases the impressions of your OOH ads as more eyes will be viewing them. 

What media formats will reach these travelers? All of them! Each media format is designed to target a specific demographic. Billboards are located on major highways and high traffic areas that can be seen during ones travels or daily commute. In addition, transit advertising and street furniture ads can also reach the daily commuter as these are located at eye levels and allow for both pedestrian and vehicular traffic coverage. Airport advertising is also a beneficial way to reach the 46% who plan to travel via plane.

We at Inspiria Outdoor singularly focus on Outdoor Advertising. Our primary objective is to substantially increase a company’s brand recognition and exposure through strategic outdoor advertising placements. In addition, we are proud to guide our clients in providing the best outdoor media mix available to meet their budgets and strategic goals. 

Source: OAAA