OOH advertising is more relevant with consumers than ever before. Post Covid, many people are planning to travel outside of their home. In addition, 74% of consumers are commuting a least part time in 2022. These consumers are on a digital strike. They are limiting their usage of digital devices such as smart phones and televisions. Over 90% of adults ages 18-29 own a smartphone and approximately 82% of the US population uses social media. However, when utilizing outdoor advertising, it can drive over 4x more social/digital activation per ad dollar spent than other media. Unlike digital media, OOH cannot be skipped or deleted, therefore, allowing these ads are strategically placed in front of your target audience to draw attention to your brand.
Airport ads are designed to target passengers who are travelling for both business and pleasure. Your target audience and geography will help determine both the media format and the specific terminal/s we may recommend. In the first half of 2022, 72% of consumers plan to travel, and 51% of those travelers plan to take a plane to their destination.
Supermarkets and Pharmacies
Supermarkets and Pharmacy’s are high-traffic environments that are ideal for strategic advertising placement and brand engagement. 80% of supermarket and pharmacy customers live within 3 miles of the location, allowing your brand to target neighborhoods personally. Prominently positioned throughout the store, supermarket and pharmacy advertising allows for high dwell time and brand exposure. 86% of shoppers plan to visit a grocery store weekly in 2022. This allows for you to consistently place your brand in front of local customers.
Mall advertising reaches a captive and demographically targeted audience in one of the most effective ways possible. With many consumers visiting their favorite mall multiple times per month or quarter, the impressions your ads will garner makes mall advertising an excellent value. Although online shopping has grown popularity in the past years, 57% of consumers plan to visit a retail store in 2022.
We at Inspiria Outdoor singularly focus on Outdoor Advertising. Our primary objective is to substantially increase a company’s brand recognition and exposure through strategic outdoor advertising placements. In addition, we are proud to guide our clients in providing the best outdoor media mix available to meet their budgets and strategic goals. In other words, whichever media format you chose, Inspiria is your partner in outdoor advertising.