What else would you pair with Westchester’s Wine? Here at Inspiria, we prefer out of home. The annual Westchester Wine & Food Festival is back with another outdoor campaign. Utilizing Metro North and The City Center Mall is a great way to attract local Westchester residents to attend the event. For over 10 years, Westchester Magazine has been hosting this 5 day festival that brings the culinary community together in a spectacular way in addition, the festival includes over 100 of the top food and beverage distributors and establishments in Westchester.
The City Center Mall
Westchester Wine & Food Festival positioned a variety of ads located on all 3 floors of the City Center Mall. In addition to the 200,000 weekly visitors, The City Center Mall has a variety of services to attract all residents.
Metro North Rail Platforms
This is another great way to place any brand in front of your target audience. With ads located on the rail platforms, your ad is positioned in sight of commuters throughout their entire trip. In addition, they placed rail platform ads in a variety of stations throughout Westchester to ensure the daily commuter spots their advertisement.
OOH ads are a great way to promote any event, especially since 85% of people are looking to get out of their home. With OOH, you can announce an event to gain traction towards your website and social media sites to boost sales. As Westchester Wine & Food Festival did, OOH is another way to share information about your event. Their creative is a perfect example of what to showcase when advertising an event. For example, sharing the location, time and date of an event with OOH puts all the information upfront and engages the consumer.