Westchester Winter Wonderland has been around for several years. This event includes a 1.2 miles drive-thru light show for the whole community to enjoy. By utilizing OOH, this will draw more attention to the event and attract new and recurring customers. The Winter Wonderland placed 30 sheet poster throughout Westchester County to announce the annual light show. In addition, they displayed digital advertisements within the City Center Mall.
The City Center Mall nears 200,000 visitors weekly. This mall offers a variety of services such as retail stores, restaurants and a movie theatre, attracting the residents of Westchester. As a result, mall advertising offers a high dwell time as most media is positioned in high traffic areas. These advertisements reach a captive and demographically targeted audience in one of the most effective ways. In addition, consumers visit malls frequently, an average of once per week, and spend over an hour browsing the retail. According to OAAA, 54% of consumers are more aware of new product offerings and special sales and promotions.
We at Inspiria Outdoor singularly focus on Outdoor Advertising. Our primary objective is to substantially increase a company’s brand recognition and exposure through strategic outdoor advertising placements. In addition, we are proud to guide our clients in providing the best outdoor media mix available to meet their budgets and strategic goals. In other words, whichever media format you chose, Inspiria is your partner in outdoor advertising. For this reason, we are proud to have experts on staff to guide you each step of the way from planning to execution.