What is OOH?
OOH advertising has provided many benefits in reaching many consumers. It has been proven to increase traffic towards products, businesses or events. Similar to TV commercials and digital ads online and through social media, OOH can draw more awareness to your brand. Unlike digital media, OOH cannot be skipped or deleted. Outdoor ads are positioned in heavily populated cities, on major highways and intersections, and in high traffic areas in mall and stores.
Why Use OOH?
Consumers spend an average of 70% of their time outside of the home, allowing us to reach them during their daily commute. OOH has the ability to increase your brands reach by over 300% when combined with other media formats. In addition, it can also draw attention to your website or social media pages. Although OOH takes up only 4% of all advertising formats, it offers one of the lowest CPM’s of all formats.
Who uses OOH?
OOH can benefit any industry. It allows you to display your products or services, announce a grand opening or event and create directional signage towards your business. Large corporations such as McDonalds, Geico and Apple use this form of advertising to continuously create brand exposure. Check out previous blogs showing how OOH can benefit Real Estate, Healthcare and Fashion Brands!
We at Inspiria Outdoor singularly focus on Outdoor Advertising. Our primary objective is to substantially increase a company’s brand recognition and exposure through strategic outdoor advertising placements. In addition, we are proud to guide our clients in providing the best outdoor media mix available to meet their goals. In other words, whichever media format you chose, Inspiria is your partner in outdoor advertising. For this reason, we are proud to have experts on staff to guide you each step of the way from planning to execution.