The Skimm utilized on campus media to reach students traveling throughout the campus to and from classes. This campaign was to draw attention to their new podcast. In other words, they claim to provide “All the news you need in the time it takes to get to class”. By using different media formats throughout the campus of multiple universities, they were able to reach a wide range of students.
On campus media is a great way to target students. From traveling between classes, meals, study hall and campus jobs, students are always on the move. By utilizing on campus media such as posters and newsstands, you can target a variety of schools. Therefore, allowing you to reach students and draw awareness to your brand. Over 90% of adults ages 18-29 own a smartphone and approximately 82% of the US population uses social media. Digital advertisements are often looked passed or deleted by the average consumer. However, when utilizing outdoor advertising, it can drive over 4x more social/digital activation per ad dollar spent than other media. Check out this previous blog that shows how Facebook combined digital and OOH advertisements to influence younger consumers. In conclusion, consumers are more likely to engage with a mobile advertisement when they are exposed to the same Outdoor Advertisement.