Inspiria Outdoor Specializes in outdoor advertising for clients targeting attendees of trade shows, conventions and shows.
Attracting between 35-40 million tourists a year, Las Vegas is a target-rich venue for out of home advertising. The greater Las Vegas area is comprised of nearly 1.9 million residents. However, Vegas has the power to entice every audience by hosting thousands of daily visitors from around the world. A top three destination in the U.S. for business conventions and a global leader in the hospitality industry, Vegas attracts businesses and tourists alike from many key industries. Las Vegas is famous for hosting trade shows and music & entertainment related events. Below is a list of the top out of home media opportunities available in Las Vegas:
1. Digital and Static Billboards
Billboards offer tremendous visibility to vehicular traffic as they reach both the driver and all passengers on their daily commute. In addition, billboards offer an enormous creative canvas that forms a major impact in Las Vegas, or any other market. Digital billboards allow you to incorporate multiple styles of messaging, advanced graphics, and animation, while accounting for daily rush-hour and other congestion. Check out a previous blog on how billboards can boost your brand!
2. Taxi Advertising
Taxi top advertising is among the most recognizable in the world. For instance, customers are accustomed to seeing the bright backlit top featuring ads whenever they step into or see a taxi in any city. Taxis gravitate toward the busiest areas, therefore, making taxi top advertising a natural fit for market saturation in cities like Las Vegas. Above all, taxi advertising allows your brand to travel where other OOH media formats can reach.
3. Airport Advertising
The McCarran International Airport had over 22.2 Million passengers in 2020, making it one of the most populated airports in the US. In other words, this makes it prime real estate for advertisements targeting passengers traveling for business or pleasure. Inspiria Outdoor can assist you in strategically targeting specific demographics within the airport such as arrivals or specific airlines.
4. Mobile Billboard Trucks
Mobile billboard trucks offer the unique possibility of having a billboard drive directly to and through any city similar to Las Vegas. Large and impactful, these billboards stand out to both pedestrians and riders in their own vehicles, especially in areas where other OOH media options are absent. In addition, the target radius and loop can be completely customized. GPS reports allow in-depth tracking to show the exact amount of time the truck spends driving throughout the zone.
Are you interested in taking your brand to Las Vegas? Give us a call!
We at Inspiria Outdoor singularly focus on Outdoor Advertising. In addition, our primary objective is to substantially increase a company’s brand recognition and exposure through strategic outdoor advertising placements. We are proud to guide our clients and agency partners in providing the best outdoor media mix available to meet their budgets and strategic goals anywhere in the country.