The NYC Subway system is North Americas largest form of public transportation. Overall, the system has over 6,000 subway cars covering over 472 subway stations across its boroughs. On average, New Yorkers have a daily commute of 53 minutes, which is the longest commute in America. The New York City subway systems average annual ridership of 1.757 billion passengers, allowing your brand to target millions of consumers through subway advertising. With an estimated 5.5 million riders a day, it is one of the primary modes of transportation for the majority of New Yorkers and connects to all major attractions.
In addition, there are multiple subway advertising formats. Positioned on the subway platform, these posters are viewed while commuters wait for the subway to arrive. Subway turnstiles are positioned at the entrance and exit of each station as commuters travel. Similar to platform posters, subway digital liveboards are located on the platforms and grasp the attention of commuters. Lastly, subway interiors allow your brand to be viewed during the long commute of the average New Yorker.
Learn more about advertising on the subway!