Westchester Wine & Food Festival utilized Rail Platform Advertising to promote their annual event. By combining different forms of media, they were able to reach a variety of consumers in the Westchester County. In addition, they were able to target consumers traveling on Metro North. As a result, over 7,000 people attended the festival and enjoyed some of the finest beverages and meals in Westchester County. This event is a way to celebrate the gourmet food, beer and wine the Westchester County has to offer.