All of Us Research Program Subway Turnstile Advertising Campaign

Subway Advertising subway turnstile advertising
Category
HEALTH CARE
About This Project

The All of Us Research Program’s mission is to accelerate health research and medical breakthroughs. For instance, utilizing subway turnstile advertising, they sought to gain the attention of NYC’s 5 million+ daily subway riders as they enter and exit stations. This campaign aimed at targeting these millions of commuters in order to build a national, large-scale research participant group.

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