Blog » Outdoor Advertising Grows Tremendously in the Digital World!Outdoor Advertising is the only traditional media channel that is expected to grow tremendously in the digital world we are living in today!
According to the Outdoor Advertising Association of America (OAAA):
- 68% of consumers are utilizing Outdoor Advertisements when they are outside and on the go.
- Outdoor Advertisements increases media search results by 40%.
- 66% of US travelers take action on their smartphones after they are exposed to Outdoor Advertisements.
Source: “Global FMCG-Food and Beverage Consumer Journey Study” by Accenture (Facebook-commissioned)In conclusion, consumers are more likely to engage with a mobile advertisement when they are exposed to the same Outdoor Advertisement. Read more about this study here!
The Outdoor Advertising industry has increased 7% in 2019.As the last quarter of the year begins, it is important to know that companies such as Facebook, Apple, Amazon, Netflix, and Google have profited over double the amount they spent on Outdoor Advertisements last year. According to Nicole Randall OAAA Communications Senior Director, Twitter has also increased their spending amount on Outdoor Advertisements. As a result… Inspiria is an outdoor advertising agency focusing on everything from airports, buses, commuter rail, subway, taxi and specialty media. Make sure to check out how the world’s most valuable brands utilize Outdoor Advertisements today:
8 out of the 10 World’s Most Valuable Brands are Using Out of Home Advertising…Source is Nicole Randall OAAA Communications Senior Director