Grocery Stores Go OOH
Due to inflation, more and more grocery stores are using OOH ads to showcase their locations and current sales. An average of 40% of consumers are paying more attention to these ads. Grocery stores are an important part in our everyday life, making outdoor ads a beneficial way to engage with customers.
What to Advertise
Based on some of our recent campaigns such as Mom’s Organic Market and LIDL, there are many ways you can advertise your grocery store with OOH.
- Providing directional signage to guide customers to your store location
- Announcing a store opening
- Recruiting new employees for job openings
- Listing current sales
How Do I Reach Consumers with OOH?
These campaigns have used a variety of media formats, but which one is best for your brand? All of them! Each media format is designed to target a specific demographic. Billboards are located on major highways and high traffic areas that can be seen during one’s travels or daily commute. In addition, transit advertising and street furniture ads can also reach the daily commuter as these are located at eye levels and allow for both pedestrian and vehicular traffic coverage.
Why OOH?
Out of Home advertising is the second fastest growing advertising medium. This format can increase reach by over 300%, making it a must for most brands. Digital ads are taking over our devices, but unlike OOH, digital ads can be deleted and skipped. Outdoor ads are strategically placed, allowing your brand to target a specific area. They also have proven to be more effective in driving consumers to store locations.
We at Inspiria Outdoor singularly focus on Outdoor Advertising. Our primary objective is to substantially increase a company’s brand recognition and exposure through strategic outdoor advertising placements. In addition, we are proud to guide our clients in providing the best outdoor media mix available to meet their budgets and strategic goals.