Westchester Magazine launches a campaign to announce their 11th annual Wine & Food Festival. This event includes over 100 of the top food and beverage distributors and establishments in Westchester! This is a week-long event that has something to attract all residents. They used a combination of media formats to reach a large amount of Westchester residents.
The City Center Mall
Westchester Wine & Food Festival utilized the City Center Digital advertisements located on all 3 floors and the Showcase Displays next to ShopRite. When advertising in the Mall, it allows you to reach the 200,000+ weekly visitors during a high dwell time. Like the festival, the City Center Mall also has multiple services to attract a variety of residents.
Metro North Rail Platforms
This is another great way to place any brand in front of your target audience. With ads located on the rail platforms, your ad is positioned in sight of commuters throughout their entire trip. In addition, they placed rail platform ads in a variety of stations throughout Westchester to ensure the daily commuter spots their advertisement.
Why OOH?
OOH ads are a great way to promote any event, especially since 85% of people are looking to get out of their home. With OOH, you can announce an event to gain traction towards your website and social media sites to boost sales. As Westchester Wine & Food Festival did, OOH is another way to share information about your event. For example, sharing the location, time and date of an event with OOH puts all the information upfront and engages the consumer.
We at Inspiria Outdoor singularly focus on Outdoor Advertising. Our primary objective is to substantially increase a company’s brand recognition and exposure through strategic outdoor advertising placements. In addition, we are proud to guide our clients in providing the best outdoor media mix available to meet their budgets and strategic goals.