OOH Amplifies All Other Major Media By Over 90%
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OOH Amplifies All Other Major Media By Over 90%

  According to a new study conducted by MRI|Simmons, “In a typical week, OOH amplifies the reach of every other major media channel to more than 90%.” The report, commissioned by OAAA, found OOH adds the greatest reach to heavy users of other media!

The study profiled OOH viewers in general and those with heavy OOH viewership,

 

As a result finding:

 
  • The general OOH audience represents 93% of adults.
  • The general OOH audience spends the most time engaging with mobile phones (13.5 hours), compared to other media channels.
  • The heavy OOH audience spends even more time on mobile phones and work PCs.
  • The heavy OOH audience has higher levels of education, employment, and household income.
  “Audiences exposed to OOH are digitally savvy and on the go. They are receptive to advertising and engage across multiple media,” said OAAA President & CEO Anna Bager.   OOH Amplifies All Other Major Media By Over 90%

Source: MRI-Simmons 2019 NHCS

The study examined over 22,000 US adults (ages 18 – 64) who had driven or ridden in a car in the past week. Inspiria is an outdoor advertising agency focusing on everything from airports, buses, commuter rail, subway, taxi and specialty media. In conclusion, make sure to check out how the Outdoor Advertising is amplifying and growing in the digital world we are living in today:
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