Back To School & OOH 

According to OAAA, a majority of Americans said that out of home advertising is playing a role in restoring their confidence as they prepare for the next school year. 67% percent of customers said that they would spend more this year than last. Anna Bager, president and CEO of OAAA, says “This research confirms that out of home advertising is part of the nation’s psyche and plays a role in the confidence, security and excitement that parents and students are feeling.” Out of home advertising can play a crucial role in the expected $101.6 billion back to school spending. Many people have stated that they are looking for special sales or discounts coming from OOH advertisements according to OAAA. These people are specifically looking for these deals to come through QR codes.

Back To School OOH Trends

Clothes and supplies are on the top of the back to school shopping list, closely followed by computers/tablets, and then personal protective equipment and at home furniture for those participating in virtual school. 74% of students notice a sale being advertised during the back to school season. As 62% of consumers plan to shop in store, OOH advertising is a great way to attract these shoppers to your business. Your target audience determines what media format to utilize. Billboards are a great way to target major highways and roads to reach a large amount of people. If you are looking to target college students, On Campus Advertising would best benefit your brand.

We at Inspiria Outdoor singularly focus on Outdoor Advertising. Our primary objective is to substantially increase a company’s brand recognition and exposure through strategic outdoor advertising placements. We are proud to guide our clients in providing the best outdoor media mix available to meet their goals. In other words, whichever media you choose, Inspiria is your partner in outdoor advertising. For this reason, we are proud to have experts on staff to guide you each step of the way from planning to execution.