Street Furniture advertising can deliver mass exposure or be targeted to reach a specific demographic audience or geographic area. With this media format, you can display your brand either targeting a specific location or placed on a high traffic street. Overall impressions are substantial as these ads can be viewed by both pedestrian, motorists and vehicular traffic due to their curb side positioning along main roadways. Street furniture ads provide eye level coverage to you target city 24/7.
As of Q2 2021, street furniture has generated $139.4 Million in revenue while making up only 4.2% of OOH media formats (OAAA)
There are multiple formats of street furniture advertising. The most common format are bus shelters. These are located at busy intersections where passengers wait for their bus to arrive. Pedestrians can also view the advertisement while walking by. Newsstand advertising is located throughout the high traffic streets of Manhattan NY. Not only does the newsstands refreshment and magazine options attract consumers, but daily commuters as well. Urban panel advertising is a great way to target pedestrians as well as daily subway commuters. These panels are located at the top of the staircases entering and exiting the subway.
Interested in learning more about how street furniture advertising can boost your brand? Give us a call!
We at Inspiria Outdoor singularly focus on Outdoor Advertising. Our primary objective is to substantially increase a company’s brand recognition and exposure through strategic outdoor advertising placements. In addition, we are proud to guide our clients in providing the best outdoor media mix available to meet their budgets and strategic goals. In other words, whichever media format you chose, Inspiria is your partner in outdoor advertising. For this reason, we are proud to have experts on staff to guide you each step of the way from planning to execution.