Achievement First Charter Schools uses multiple OOH media formats to target multiple markets. They have schools throughout Connecticut and in Brooklyn and Queens. Using bus ads, bus shelters, and 30 sheet posters, they were able to target large populations in their target areas. This campaign was to attract applicants to join them for the new school year.
The Benefit of OOH
OOH ads are an excellent way to reach potential students and their parents to create exposure for your school. OOH ads stand out more than the traditional radio or online advertisements. More people are limiting the use of mobile devices and spending more time outside. In addition, digital advertisements prevent your advertisement from reaching your target market because they can be skipped or deleted. However, outdoor advertising cannot be deleted or skipped, allowing it to be more affective in reaching your target market.
Get Educated on OOH
The education industry is competitive, as is any industry. Schools are constantly competing to gain more students and tuition as the next. OOH ads are used to attract more applicants towards your school or programs. In addition, creating brand awareness allows for consumers to become familiar with your school and more likely to interact with your website or other social platforms. Advertising not only gives your brand exposure but creates a sense of comfort and familiarity with the consumer. As they pass by your advertisement on their daily commute, they are more likely to share with a friend or family member.
We at Inspiria Outdoor singularly focus on Outdoor Advertising. Our primary objective is to substantially increase a company’s brand recognition and exposure through strategic outdoor advertising placements. We are proud to guide our clients in providing the best outdoor media mix available to meet their goals. In other words, whichever media you choose, Inspiria is your partner in outdoor advertising. For this reason, we are proud to have experts on staff to guide you each step of the way from planning to execution.