History of OOH
OOH Advertising has been around since the mid 1800’s. Displaying products, services or public service announcements, OOH has been used as a form of communication from business to consumer for many years. People spend 70% of their time outside of their homes allowing for OOH advertisements to reach any company’s target market.
The COVID-19 pandemic practically locked people inside their homes, restricting them to only visit essential businesses such as grocery stores and doctors offices. Post-pandemic, many consumers are taking part in a digital strike and traveling outside of the home more often. As travel was restricted, people are more likely to travel further from their home. Malls have been a popular destination post-pandemic. In July 2021, foot traffic in malls have increased by20.8% from the previous month. In addition, some numbers are exceeding pre-pandemic statistics. For example, the Westfield Garden State Plaza in New Jersey has seen 3% more customers than in 2019. The string desire to get out of the house and return life back to normal has increased mall visitors. Check out a previous blog about the Post Covid OOH Traveling Trends!
Mall Advertising Benefits
Mall advertising reaches a captive and demographically targeted audience in one of the most effective ways. In addition, consumers visit malls frequently, an average of once per week, and spend over an hour browsing the retail. According to OAAA, 54% of consumers are more aware of new product offerings and special sales and promotions. In addition, mall advertising offers a high dwell time as most media is positioned in high traffic areas. Mall advertising post-pandemic will increase your brand visibility as people have stopped looking at their mobile devices and started looking at the rest of the world.
We at Inspiria Outdoor singularly focus on Outdoor Advertising. Our primary objective is to substantially increase a company’s brand recognition and exposure through strategic outdoor advertising placements. In addition, we are proud to guide our clients in providing the best outdoor media mix available to meet their budgets and strategic goals. In other words, whichever media format you chose, Inspiria is your partner in outdoor advertising. For this reason, we are proud to have experts on staff to guide you each step of the way from planning to execution.