Digital out of home advertising is increasing popularity. As of 2020, these displays make up 26% of OOH media formats, equaling to nearly 1.3 Million displays. As the world around us converts to digital technology, it only makes sense for outdoor advertising to do the same. The first digital billboard came in 2005 and has now evolved into other formats. These screens can be seen on street furniture, in malls and airports, and even on transit platforms. In addition, digital billboards have increased displays up to 43% from the year 2016 to the year 2020. After viewing on OOH digital advertisement, 69% of consumers took action. These actions can include visiting the store or directing to their website or social platforms. In addition, 52% of pedestrians noticed a digital street furniture advertisement that provided directional signage.

Times Square is one of the most prominent displays of digital billboard advertising With over 50 screens ranging from 15,000 square feet too 20 stories high, Times Square experiences an average of 174 million annual pedestrians. 

We at Inspiria Outdoor singularly focus on Outdoor Advertising. Our primary objective is to substantially increase a company’s brand recognition and exposure through strategic outdoor advertising placements. In addition, we are proud to guide our clients in providing the best outdoor media mix available to meet their goals. In other words, whichever media format you chose, Inspiria is your partner in outdoor advertising. For this reason, we are proud to have experts on staff to guide you each step of the way from planning to execution.