With the spread of novel coronavirus (COVID-19) across the world in a matter of weeks, citizens across the globe are doing what they can to care for the sick and prevent further spread. The out of home (OOH) industry is doing its part, as well, serving as an emergency response medium to reach audiences as they still travel in public places. From public service community awareness to government-paid ad campaigns to real-time emergency updates, OOH around the world is spreading the word about not spreading the virus.

National Partnerships

In early March, OAAA partnered with the Centers for Disease Control and Prevention (CDC), the nation’s health agency, to offer public-health PSAs in a variety of digital OOH formats. Since then, the ads have been downloaded more than 500 times and are currently live on more than 7,000 digital screens. Together with the CDC, the OOH industry is delivering unified messaging and supporting public-information goals set by health professionals. OAAA will continue to take direction from the CDC in the event messaging changes.