Benefits of OOH for the Education Industry:

Due to the on going pandemic, it’s difficult for schools to coordinate fairs and tours for potential applicants. Schools need to find an alternative solution that will provide them with similar results. OOH campaigns are an excellent addition to any schools marketing campaigns. These campaigns allow schools to reach their target market appropriately. In addition, these campaigns are placed within specific parameters to attract locals. Most schools are competing with others to gain more applicants and tuition income. Lastly, placing your establishment on OOH allow you to target potential applicants to give you a leg up against the competitors.

Education Campaign in Action:

Pace University launched a multi rail media campaign. This campaign uses a variety of Metro North Rail stations and rail platform formats. Rail platform advertising represents an excellent way to position your business in front of the affluent suburban commuter. These displays not only reach the individuals on the platform, but the people inside the train who are looking out the window. This media form provides high frequency coverage of a very upscale audience while offering the ability to target geographically by placing ads only at the specific stations which target your consumer. 

We at Inspiria Outdoor singularly focus on Outdoor Advertising. Our primary objective is to substantially increase a company’s brand recognition and exposure through strategic outdoor advertising placements. In addition, we are proud to guide our clients in providing the best outdoor media mix available to meet their budgets and strategic goals.