May 16, 2017 (Washington, DC) – For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released today by the Outdoor Advertising Association of America (OAAA). While radio, print, and digital display advertising receive a greater share of campaign dollars in the average media mix, OOH produces a higher return on investment (ROI).
The report, conducted by Omnicom Media Group’s Benchmarketing, found that when OOH is incorporated into the media mix, it improves overall campaign revenue ROI. OOH increases the effectiveness of digital search by over 40 percent and print by over 14 percent.

The OOH ROI and Optimization in the Media Mixing report analyzed 100 US media campaigns, 25 of which used OOH. The cases span the last 10 years and OOH’s share of the media mix averaged 9 percent.
If you are interested in outdoor advertising for your company contact us here to learn more. Article found at oaaa.org/stayconnected