Don Q Rum utilized digital billboards in Times Square to display there brand! Inspiria Outdoor partnered with Don Q Rum on this campaign to help them reach consumers within the Times Square Bowtie. Times Square advertising is accessible to companies of all sizes. Times Square occupies only 0.1% of New York, however, it generates 10% of the City’s economic output. There are 174 Million people that enter in to the Times Square Bowtie annually.  In addition, high income and educated young professionals make up 53% of residents. These residents are mobile and progressively early adopters with cutting-edge retail preferences. 47% of Times Square visitors continue to share on social media after their visit.