Cryptocurrency has increased popularity over the past few years. Cryptocurrency is a form of digital currency that allows for easy transactions either nationally or internationally. The many variations of cryptocurrencies such as Bitcoin, Litecoin and Dogecoin each have a different value. These values fluctuate depending on their popularity and cost of the product. These can be traded or cashed in to generate a personal profit. According to many news sources, Cryptocurrency is the “currency of the future”. This form of currency has increased by over 300% in 2020 and 2021. Over 20 million American adults own crypto, some are individuals and others are large corporations such as Tesla. Cryptos currency once reached the high of a $48,000 value.

Why are cryptocurrency companies using Times Square advertising to draw awareness to their brand? Times Square has 1,500 businesses and an average of 180,000 employees. Considered on of NYC’s most visited tourist attractions, the NYC Bowtie averages 174 million annual pedestrians. Therefore, placing your brand on a Time Square billboard allows for large impressions from tourists and local businesses. Displaying your brand on billboards that can reach 20 stories high not only provide physical impressions, but can also boost exposure on social media platforms. These campaigns can run anywhere from 30 minutes to a month. Time Square is one of the most recognized forms of advertisements. The value of sharing and utilizing these photos and videos more often outweigh the companies initial investment. Consumers notice OOH ads more than digital, therefore connecting the two formats can increase your brand exposure.