Inspiria Outdoor’s President Co-Hosts First Virtual Westchester Business Expo!
Westchester Business Expo 2020
Times Square so bright, you’ll need to wear shades! Inspiria President, Ronnie Ram, stands in front of their company ad yesterday under the Nasdaq sign! “A big part of our business is about helping brands big and small leverage the power of Outdoor and promoting it on social. Having a photo of our company on one of these boards is an example of our strong belief in this philosophy!”, says Ram. Times Square advertising is accessible to companies of all sizes. The NASDAQ digital billboard is a 10,080 square feet iconic LED display. This behemoth board stands over seven stories tall and commands the attention of vehicular and pedestrian traffic throughout Times Square. As a result, this is a very power digital display. Are you interested in Times Square advertising? Check out more of our work and how we can help you boost your brand awareness!
KPOP Superstar CL Takes Over Times Square
Don Q Rum Displayed in Times Square
Inspiria Outdor Utilizes Billboard to Thank Healthcare and Frontline Workers
St Mary's Hospital New Jersey Digital Billboard Advertising Campaign During this crisis many brands shifted focus to remind their clients that they are still open. St. Mary’s General Hospital utilized these New Jersey digital billboards to display strategic messages to remind their local communities that they are clean, safe and ready to provide excellent care. Billboard advertising can have an enormous impact on individual consumers at just the right moment. The right message, at the right-time works! Inspiria Outdoor is singularly focused on Outdoor Advertising. Our primary objective is to help our clients and agency partners substantially increase brand recognition and exposure through strategic Outdoor Advertising placements. Are you in the healthcare industry? Check out more of our work and how we can help you boost your brand awareness!
The OOH Billboard Will Become Prime Advertising Real Estate as States Reopen
Outdoor Advertisements Help Fight Lung Cancer

The Federal Motor Carrier Safety Administration, FMCSA, utilized outdoor advertising to help raise movers protection awareness across the United States. This successfully targeted five diverse major markets to create the “Protect Your Move” campaign.

More than 35 million Americans move each year for personal reasons and career opportunities. It’s a significant event in anyone’s life. It can be stressful, even under the best of circumstances.

The Protect Your Move campaign will:

  • Help you learn to spot the red flags of moving fraud.
  • Provide tips for a successful move.
  • Help you understand your rights and responsibilities, and;
  • Provide a handy moving checklist for before and during your move.
Chicago Solar Recycling Kiosk Advertising
Miami Bus Shelter Advertising

With the power of outdoor advertising, the Federal government, state and local enforcement agencies are shining a light on the issue of moving fraud and how one can protect themselves. These solar recycling kiosks, bus shelters, billboards etc. target residents,  commuters and covered high traffic areas throughout Chicago, Las Vegas, Miami, Pompano Beach and Boca Raton.

Inspiria Outdoor is singularly focused on Outdoor Advertising. Our primary objective is to help our clients and agency partners substantially increase brand recognition and exposure through strategic Outdoor Advertising placements.

Check out more of our work and how we can help you boost your brand awareness!

Many people consider Erwin Ephron as the father of Recency Theory, a concept foreign to most media executives in the late nineties. Over time, Erwin won a legion of converts. The idea is simple: plan for recency, not frequency. And when budgets are tight, choose reach over frequency. The basis for Recency Theory comes from media research popularized in the John Philip Jones book, “When Ads Work.” Jones’ fundamental analysis showed a single exposure in the seven days before a purchase has a far greater effect than what is added by more exposures. A single exposure is reach, more exposures are frequency. This means in the short-term, reach is cost-effective, repetition is wasteful. According to Erwin, “It is as if there is a window of opportunity for the ad message preceding each purchase. Advertising’s job is to influence the purchase; media’s job is to put the message in the window.” And that is exactly what OOH advertising does, even when mobility outside the home declines as it has during the COVID-19 pandemic. The important point to remember about Recency Theory is “ready to buy is more important than the number of messages.” In a new consumer sentiment survey commissioned by OAAA, 83% of respondents said they are still leaving their homes every week despite the COVID-19 pandemic. This means OOH continues to reach vast audiences. The frequency of exposures has declined, but Recency Theory suggests reach is more valuable than frequency. We don’t know when or where the window for each consumer is going to open. It could be on the way to the grocery store, driving to Walmart, or heading to pick-up takeout food. It could be on a Monday or Tuesday, morning or evening. The fact is, purchases are still being made each week, and many consumers are still traveling outside the home, albeit less often. OOH advertising reaches those consumers as the opportunities arise. A consumer “ready to buy” is more important than the number of messages a consumer receives. When a consumer is in the marketplace, a single message can have an effect. The way many brands have pivoted messaging during COVID-19 favors Recency Theory planning.30 Sheet Poster Advertising Curbside Pick Up “We’re Still Open,” “We Deliver” and “Curbside Pick up” have become common reminders during the crisis. These strategic messages can have an enormous impact on individual consumers at just the right moment. Recency planning ignores purchase cycles because it targets the purchase, not the audiences making the purchase. As long as there are purchases each week, it doesn’t matter how often, or seldom, the average consumer sees an ad. An ad needs to be in the marketplace when an individual consumer needs the ad. That means ads need to be visible when an individual consumer needs the ad. OOH has always been the perfect media channel for applying recency planning philosophies because OOH ads are always visible. And that fact is still true today despite declines in audience mobility. Recency Theory says the right message, at the right-time, works. OOH delivers recency as much now as it ever has. If you are interested in outdoor advertising for your company contact us here to learn more. Article found at oaaa.org/stayconnected

In an effort to count every person in the United States, a census is conducted every 10 years.  Earlier this year, the City of Mount Vernon formally launched its efforts for the 2020 U.S. Census to secure federal funding that directly impacts many city programs, including emergency response services.

The main goal of this initiative is to educate the people on the importance of participating in the Census. County Legislator Lyndon Williams of the 13th District with the help of Inspiria Outdoor executed a billboard campaign in May to boost census participation and get the residents of Mount Vernon counted. Every resident included in the 2020 census means more funding for jobs, housing, healthcare, education, transportation, infrastructure repairs and much more.

These billboards are located in major intersections and offer tremendous visibility to vehicular traffic. By utilizing these boards, Legislator Williams is able to reach a diverse community to help secure necessary funding for programs for the most at risk people.

Check out our Westchester County Census billboard campaign:

Find out how to get counted by visiting : www.my2020census.gov/