OAAA’s latest Nielsen studies find digital OOH produces high levels of engagement, consumer awareness and prompts consumer action. In fact, the research found consumers who notice directions from a DOOH are highly likely to visit a business and over 80% will make a purchase. The two...
From the 1830's to present day, outdoor advertising has been used to advertise multiple industries similar to bills or laws, local shops, to support war during the time of war and also to spread information that is beneficial to the community. In the 1830's, either...
By utilizing bus shelter advertising, Care Access Research raises awareness for COVID-19 clinical research. Therefore, they are able to speed up the drug and vaccine development against the virus. Inspiria Outdoor is proud to help with their community outreach campaign in order to find crucial patient...
During this crisis many brands shifted focus to remind their clients that they are still open. St. Mary's General Hospital utilized these New Jersey digital billboards to display strategic messages to remind their local communities that they are clean, safe and ready to provide excellent...
The Federal Motor Carrier Safety Administration, FMCSA, utilized outdoor advertising to help raise movers protection awareness across the United States. This successfully targeted five diverse major markets to create the "Protect Your Move" campaign. More than 35 million Americans move each year for personal reasons and...
Many people consider Erwin Ephron as the father of Recency Theory, a concept foreign to most media executives in the late nineties. Over time, Erwin won a legion of converts. The idea is simple: plan for recency, not frequency. And when budgets are tight, choose...
In an effort to count every person in the United States, a census is conducted every 10 years. Earlier this year, the City of Mount Vernon formally launched its efforts for the 2020 U.S. Census to secure federal funding that directly impacts many city programs,...
Inspiria Outdoor utilizes a Port Chester billboard to recognize local heroes including healthcare and frontline workers across Westchester for their kindness and generosity during the COVID-19 crisis. Located between Abendroth Ave and S Water Street, President and CEO, Ronnie Ram, takes a responsible photo with...
As seen in Adweek: When the federal government told the country to stay home during the coronavirus pandemic, it was inevitable that out-of-home advertising would take it on the chin, as 40% of out-of-home advertisements lost their usual audiences, according to the industry’s trade group. As the U.S....
Inspiria Outdoor is proud to help Westchester County spread the word about the 2020 Census. If all goes according to plan, Westchester will this year be flooded with reminders to complete the upcoming Census as part of a large effort to increase participation. The county-led...