Organizations and groups across the United States are launching OOH campaigns to help combat the US opioid epidemic. In 2017, the US Department of Health and Human Services declared a public health emergency due to widespread misuse of both prescription and non-prescription opioids. It is estimated...
Summary: Creative ads boost market share and revenue. The OAAA put on an outstanding July 25 webinar by James Hurman titled The Case For Creativity. Hurman is a media planner and consultant who’s written a book on the subject. Here are three takeaways from Hurman’s talk. Body: ...
Summary: Here are the top six top out of home advertising creative tips we've culled from a review of the 20 most recent articles we've published by other people on our of home design. Body: Billboard Insider carries articles by out of home companies and agencies on billboard...
According to a post from the Outdoor Advertising Agency of America from last year, every OOH Ad dollar generates $5.97 in sales. Body: May 16, 2017 (Washington, DC) – For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according...
Summary: Out of home (OOH) advertising is the most effective offline medium in driving online activity, according to a new study released by Nielsen. The study found OOH delivers more online activity per ad dollar spent compared to television, radio, and print. Body: Out of home (OOH) advertising...
Summary: The study found 94 percent of those who noticed a poster in the last month looked at the advertising message, and more than half were highly engaged with the ad. Body: In the newest Nielsen OOH research study from OAAA, more than half of US adults 18+ report they...
The 2018 man and woman of the year kick off for the Westchester, Connecticut, and Hudson Valley region of the Leukemia and Lymphoma Society. Seven men and women stepped up to lead the charge for a 10 week fundraising campaign in an effort to raise $700,000...
Leading by example, Inspiria Outdoor Founder and President, Ronnie Ram employs outdoor advertising into his business plan. "While the majority of our business is in major markets across the US, Westchester County is our home and backyard and nothing does brand like outdoor!", says Ram. Outdoor...
The 2018 Westchester Business Expo was a huge success. Over 1,500 attendees networked and conducted business at the largest and most important economic event of the year. Featured above is the leadership of the Business Council, County Executive George Latimer, Event Co-chairs, Peter Herrero and...