Billboard advertising is one of the oldest media formats dating back to the 1900’s. Making up more than 65% of the outdoor advertising formats, billboards are the most popular. With OOH advertising, the consumer can not turn off, block, or skip the ad. This makes billboards a prime real estate for your brand.
Over the years, billboard advertising has improved. The first digital billboard was created in 2001, which paved the way for many more to be displayed throughout the country.
There are different types of large format advertising in addition to billboards. Wallscapes, 30 sheet posters, and Junior posters are also all located in most cities and highly populated areas.
These formats are located on key highways, intersections and choke points in major cities, which offer large format advertising. Above all, billboards offer tremendous visibility to vehicular traffic as they reach both the driver and all passengers on their daily commute. In conclusion, billboards offer an enormous creative canvas which will make a major impact in the market.