If you are an artist looking to get your name out, Times Square Advertising provides an experiential opportunity. Angelina Bella utilized two large format digital screens in Times Square to announce her new album releasing in the spring! By combining the NASDAQ board and the Thomson Reuters board, this artist was able to amplify their message across thousands of people. Accommodating over 50 digital screens ranging from 15,000 square feet to over 20 stories tall, Times Square has some of the highest foot traffic in New York City. With an average of 174 Million pedestrians entering the bowtie annually, this area is prime real estate for any brand. The NYC Bowtie is also the worlds most visited tourist attraction, allowing over 50 million visitors to engage in your advertisement.
The NYC Bowtie occupies only 0.1% of New York, however, it generates 10% of the City’s economic output. In addition, high income and educated young professionals make up 53% of residents. These residents are mobile and progressively early adopters with cutting-edge retail preferences. 47% of Times Square visitors continue to share on social media after their visit. For instance, many brands take a photo in front of their advertisement to post on their social media platforms. The value of sharing and utilizing these photos out way the original impressions made with the advertisement. The combination of outdoor and digital advertising boost your brands exposure 4 times more than using one of these formats.