Combining up-to-the-minute technology and unrivaled campaign flexibility, Digital Networks within airports typically comprise fully-digital, high definition LCD screens. Each unit is situated in head-on positions in order to guarantee that this premium advertising medium is seen by arriving and departing passengers throughout the airport. In some airports options allow for individual unit purchases while others require full networks.
These backlit standard size (43’h x 62’w) displays are located throughout the terminals in arrivals, departures, and baggage claim, dominating key areas that have high passenger concentration. Advertisers can “own” an area of the airport or build full coverage campaigns directed to their target audience. This coverage approach guarantees maximum exposure and enhances the advertisers’ brand. When purchased in conjunction with other media platforms (e.g. wall wraps), audience reach is enhanced.